Sam Sulek Joins Gymshark: What His Power Move Means for Bodybuilding Business

If you haven’t heard yet, newly minted IFBB pro and social media sensation, Sam Sulek, just inked a deal to join the likes of Chris Bumstead at the Gymshark clothing company.

That’s right. The 240-pound wrecking ball of muscle, appetite, and unapologetic gym savagery is now officially on the roster with C-Bum—and whether you like it or not, the fitness world just tilted.

The announcement hit social media like a bunker buster. Sam posted the teaser with the caption: “It’s about damn time @gymshark,” tagging none other than the reigning king of Classic Physique himself, CBum—who, not so coincidentally was sitting in the passenger seat while a third Gymshark athlete, David Laid, hovered in the backseat.

The implication was as clear as a quad striation: This wasn’t a fashion move. It’s a power move.

Sam Sulek Is A Different Kind of Athlete

Let’s be honest. Gymshark built its name on aesthetics and influencers—clean lighting, matching sets, and more editing than effort. But Sam Sulek? He’s a throwback. A hammer in an era of scalpels. No fluff, no filters. Just a guy in a hoodie doing sets until his ears ring, slamming calories like it’s a part-time job (because for him, it is), and looking like a walking slab of beef while doing it.

He doesn’t pretend to be polished. He doesn’t care if the lighting’s good. He’s not there to sell you a lifestyle — he’s there to remind you that bodybuilding is supposed to be hard.

Now Gymshark’s got him.

What This Means

For Gymshark, signing Sam is more than a brand partnership—it’s an identity shift. They’re not just selling style anymore. They’re selling strength. They’re aligning themselves with the new era of iron culture: guys who care more about progressive overload than TikTok angles. Guys who train to suffer, not to trend.

And partnering him with Chris Bumstead? That’s just smart business. CBum is the golden boy—six Olympias deep, dialed in, aesthetic perfection. Sulek is the chaos to his control. Together, they hit every note: polished champion meets raw firepower. And fans are eating it up.

The Significance Behind Sam Sulek and Gym Shark Partnership

Sulek isn’t just popular—he’s a one-man movement. He’s everything the mainstream fitness scene said wouldn’t work: a bulking monster in a world obsessed with cuts, an unfiltered mess in a marketplace obsessed with optics. And somehow, he made it work. Organically. Authentically. On his terms. Just like Bumstead did. If you ask me, that’s the essence of the partnership. These guys understand and respect each other.

That’s rare. That’s valuable. And Gymshark just locked it down.

Final Set

This isn’t just about clothes. This is about culture. The addition of Sam Sulek to the Gymshark team marks the moment where clean edits and calorie calculators took a backseat to chalk, sweat, and work. It says that maybe—just maybe—the era of hardcore bodybuilding never went away. It just needed a new face.

And now it has one. Wearing a hoodie. Eating a family pack of chicken thighs. Doing bent-over rows like his life depends on it. This could be a really big thing. Or, it could mean absolutely nothing.  The market and the community will sort it out. My take? Someone is making money.