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In The Art of War, Sun Tzu said, “In the midst of chaos, there is also opportunity.” It’s hard to imagine a more exacting mindset than the following scenario:

You’re standing on top of a glacier in the French Alps. Between your legs sits a $10,000 mountain bike. You’re elbow to elbow with nearly a thousand other adrenaline junkies, staring down a black-diamond ski slope covered in ice, rock, mud, and snow. In just a few seconds, you’re going to bomb down that mountain at top speed—first one to the bottom wins.

Welcome to the controlled chaos called the Megavalanche.

Now imagine this: You’ve already won two. And on this day, out of nearly 1,000 extreme athletes, you win your third.

Meet Hugo Pigeon—extreme downhill mountain biking’s Mr. Olympia.

In Europe, Hugo is a rock star. In the U.S., almost no one knows him. But if you’ve got even a single adrenaline receptor firing, this sport will suck you in. I first saw a clip on YouTube from another race, Mountain of Hell, where a rider—not Hugo—started dead last, passed a thousand riders, and won. It was insane (Hugo placed 2nd in that race, but he doesn’t acknowledge it, in the true ethos of Ricky Bobby, “if you’re not first, you’re last”).

In searching for that guy, I stumbled on Hugo. His résumé was equally impressive. The native of Annecy, France, had won the Megavalanche three times in a row—no one else has ever done that. This year, his goal is to win both the Mountain of Hell and the Megavalanche in the same season. Another crown no one else wears.

If the goal is to show you something insane you’ve never seen before, this is where we start – at the top.

Not Just Fast, Hugo Pigeon ius Tough as Nails

A week after his latest Megavalanche win, Hugo entered a European Cup race. He crashed, landed on his hand, broke the bone right under his thumb—and still won the race, hand screaming in pain.

“I broke my scaphoid,” he told me, casually holding up his bandaged hand. That’s the bone your handlebar jams into. “It was really painful… but I finished. Then I went to the X-ray.”

He paused, clocked my reaction, and laughed. “Yes, I am an android.” In his thick French accent, it was hysterical.

Just another day in the life of a guy who’s built different.

Hugo Pigeon Might Actually Be an Android

Pigeon isn’t just tough—he’s elite-level conditioned.

Resting heart rate? Around 35 bpm. Race heart rate? Over 200 bpm—and he can hold it there for 45 minutes straight. He trains 30–40 hours a week between the gym, the road, and brutal mountain terrain.

When asked about how he feels before a race, he didn’t pretend to be cool. “I’m scared,” he admitted. “The last hour, I’m nervous. But then I remind myself: I’ve done this before. I can do it again.”

Then the horn blows, and he’s gone.

Fueling the Machine

This guy doesn’t just train like a pro—he eats like one, too. Pigeon eats roughly 3,000 calories a day, split into four meals depending on his time in the saddle that day. On days when he’s deep in training, his intake becomes even more insane. “I try to eat 90 grams of carbs per hour on long rides,” he says.

That’s not a typo. That’s how top-tier endurance athletes roll.

His staples: peanut butter, avocados, olive oil, clean protein, and complex carbs. But during race prep, he cuts veggies and goes straight for fuel.

He’s lean and dialed in: At 5’9″ and 141 pounds), Pigeon not a single gram of useless tissue occupies his shredded frame.

His Bike Is Nearly Indestructible as Well

Pigeon rides a nearly $12,000  custom-built carbon fiber enduro beast. It features SR Suntour suspension and  bombproof rims that can brake under Megavalanche conditions.

“It’s similar to what you can buy in a bike shop,” he says, “but cheaper bikes wouldn’t survive this. I’m not riding anything you couldn’t buy or build—but it’s expensive.”

As good as his gear is, it still breaks, just like riders, as he holds up his bandaged hand again and cracks what has become a very hearty and contagious smile.

The Next Goal: Double Crown

Hugo’s already done what no one else has—won three Megavalanches in a row. Now he wants more: win both Mountain of Hell and Megavalanche in the same year.

No one’s ever done that.

He’s got six weeks to heal. The scaphoid will barely be mended. That bone sits right where the impact hits. And yet?

“I’ll manage,” he says.

That’s why a quote from Sun Tzu becomes so relevant. “Never fight a battle you cannot win.” It’s clear Hugo read the book.

When it comes to bombing down a glacier—either intact or with a shattered hand, the money’s still on Master Pigeon.



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Hugo Pigeon: The 3-Time Megavalanche Champion Who’s Redefining Extreme Downhill Mountain Biking, 2025-08-11 11:16:00


Phil Heath won the Mr Olympia on seven occasions, raising the trophy every year from 2011 to 2017. But even for all his success, Heath shared in a recent Instagram post that he initially struggled to grow his back. To turn things around, “The Gift” followed what he calls the three-second rule—and you can too.

“Back was my greatest weakness upon starting my competitive bodybuilding career,” revealed Heath. “Many critics would say how I could never win because of my back not being wide enough or well developed enough. Instead of listening to them, I looked into the mirror and recognized where I lacked development was an opportunity to learn, taking things slowly, being methodical and more intentionally focused on contracting the muscles to make them grow.”

Follow Phil Health’s Three-Second Rule

Heath’s three-second rule is a staple used by many bodybuilders and involves holding the contraction at its peak. And the concept is not limited to the back. Demonstrating the details on the seated high row machine, “The Gift” explains the process for progress that can be applied to any pulling movement. “Pull all the way for a three count,” begins the big man. “Slowly working the negative, going all the way up for a good stretch, and then pulling back down with your elbows.”

With the motion now at the end of the pull, Heath holds on to the weight while counting to three. The Olympia champ explains that what you should never do, however, is “use a lot of body English,” in other words jerking and swaying, and rushing through the exercise. “That’s not what’s gonna get it done,” says The Gift. “What’s gonna get it done is full stretch (at the top), pull down, squeeze, and then slowly go up.”

Of course, the three-second rule is based on time under tension. A slower tempo has been scientifically associated with more muscle gain, but increasing the time under tension beyond 10 seconds could be less effective, so don’t hold on for too long. For one thing, hypotrophy requires heavy loads, and longer TUT’s often require lighter weights. So, three seconds is a sensible plan for bodybuilders.

“I know we all have weaknesses, but it’s the strength from within ourselves, tied with relentless determination and proper movement, eliminating fear of failure, over and over again, (that) produced what was a weakness into my greatest strength,” Heath says.

To follow Phil Heath on Instagram, click here.





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Phil Heath’s 3-Second Rule: Proven Time Under Tension Method to Build a Massive Back, 2025-08-11 11:00:00


Over the past several years, one of the most significant medical breakthroughs has been the widespread adoption of telehealth platforms. For decades, if you wanted to see a doctor or a specialist, you had to go to the location physically. This system generated numerous obstacles and prevented specialized care from reaching those most needed. Factors such as distance, transportation, scheduling, convenience, and embarrassment are all eliminated when it comes to digital health platforms.

As such, an entirely new healthcare ecosystem has opened up, and telemedicine platforms are a pristine example of how healthcare is changing with technology.

DudeMeds is an online medical platform that approaches testosterone therapy as part of a larger mission to restore resilience and vitality to modern men. Co-founders Sal Pilato and Jonathan Hancock are redefining what it means to be a strong, healthy man in an era of digital convenience and cultural confusion.

Cultural Context

There has been a sharp decline in masculinity in America recently. Despite all the talk about the effects and appearance of this, it’s a fact. Recent research shows that over half of American men are overweight, with nearly 40% classified as obese.

Additionally, over 45% of American males experience Low T or ED by midlife.

Sperm counts have dropped 50% since ’73. Consequently, there’s a genuine masculinity crisis here, and DudeMeds is doing everything possible to address these problems. The platform is transforming men’s health by using advanced telemedicine to provide testosterone replacement therapy (TRT) and other modern medical treatments nationwide.

Unlike traditional healthcare providers, the platform operates 100% online, ensuring accessibility and efficiency without geographical limitations. The company’s mission is to make men manly again.

Founders’ Story

Pilato and Hancock’s contrasting yet complementary paths (from tractors to telehealth, wellness clinics to policy influence) converged to form a business built on purpose.

Hancock, Co-Founder and Chief Operating Officer, brings a uniquely diverse skill set to his role, combining entrepreneurial drive, medical knowledge, and practical experience with complex operations. Growing up in agriculture, he gained early experience in his family’s multimillion-dollar international seed business. Hancock mastered the mechanics of operating combines and tractors and played a key role in digitizing the company before opening multidisciplinary medical practices, which he owned and operated for more than a decade.

Pilato, Co-Founder and CEO, aims to transform healthcare through innovative telemedicine solutions. A pre-medicine graduate who earned his doctorate, he spent eight years leading clinical innovation, managing and partnering with several medical clinics, including a state-of-the-art facility focusing on wellness care, hormone therapy, IV treatments, and aesthetics. Pilato had been working to launch this venture for years, and just one phone call to Hancock was enough to spark the partnership.

Tech Meets Testosterone

DudeMeds is a fully automated telemedicine platform that operates online nationwide, eliminating the limitations of traditional brick-and-mortar clinics. The platform utilizes advanced medical science tools to help you achieve your ultimate peak self, tailored to what that means for you. The team’s unique perspective blends deep medical knowledge with cutting-edge technology and robust business acumen, setting them apart in the healthcare industry.

No-BS Brand Voice

The brand’s strong, direct, confident tone cuts through the health industry’s fluff. The team hopes this tone will resonate with men nationwide and inspire them to take action. Studies have shown that men are far less likely to seek medical help, and DudeMeds is taking the necessary steps to speak directly to Millennials, Gen X, and Baby Boomer men, primarily those in their 30s to late 60s.

But that certainly doesn’t mean they don’t also have the accolades to back up their bravado. Forbes has awarded the company the Best Testosterone Replacement Therapy of 2025 and Best NAD+ Anti-Aging of 2025 honors.

Furthermore, the platform was accepted into the Microsoft for Startup Founders Hub and has been funded by Google for its integration with Generative AI.

DudeMeds blends medical expertise and business acumen to fuel the restoration of masculinity. The team’s ultimate goal is to help each man achieve their ultimate peak self through innovative, fully online solutions.

M&F and editorial staff were not involved in the creation of this content.





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DudeMeds is Empowering Men to be Healthy and Strong, 2025-08-10 14:54:00


Tracking your macros—protein, carbohydrates, and fats—is one of the most effective ways for bodybuilders and gym-goers to fuel their performance, support recovery, and stay on track with physique goals. Whether you’re bulking, cutting, or maintaining, understanding how to set your macro targets and knowing what’s in the food you eat is critical to long-term success.

How to Set Macro Goals and Understand Nutritional Value of Food for Better Results

Step 1: Set Personalized Macro Goals

Before you begin logging your meals, you need to establish daily macro targets. These targets should reflect your body weight, goal (muscle gain, fat loss, or maintenance), training intensity, and activity level.

Here’s a general guideline to start:
  • Protein: 1.6–2.2 grams per kilogram of body weight (Helms et al., 2014)
  • Fat: 0.8–1.0 grams per kilogram of body weight (ISSN, 2017)
  • Carbohydrates: Fill in remaining calories after protein and fat based on your total daily energy expenditure (TDEE)

For example, a 75 kg (165 lb) active male trying to gain muscle might set:

  • Protein: 150g (2.0g/kg)
  • Fat: 70g (0.9g/kg)
  • Carbs: 350g (based on remaining calories)

You can use free online tools like the IIFYM Calculator or a macro tracking app such as MyFitnessPal, Carbon, or Chronometer to fine-tune these targets.

Step 2: Understand the Macro Content of Common Foods

Once your targets are set, the next step is building awareness of the macro content in the foods you eat regularly. This knowledge makes it easier to stay within your goals and adjust your meals on the fly without needing to scan every label.

Food Serving Size Protein (g) Carbs (g) Fat (g)
Chicken breast (cooked) 6 oz 42 0 3
Whole eggs 2 eggs 12 0 10
White rice (cooked) 1 cup 4 45 0
Rolled oats (dry) 1/2 cup 5 27 3
Whey protein powder 1 scoop 25 2 1
Peanut butter 2 tbsp 8 6 16
Broccoli (steamed) 1 cup 2.5 6 0
Salmon (cooked) 6 oz 34 0 20

Knowing this information helps you hit your macros without always relying on apps or a food scale—especially useful when eating out or traveling. Over time, you’ll develop “macro intuition”—a skill that allows you to build meals that hit your macro targets without stress.

Pro Tip:

Build meals around lean protein, whole grains, healthy fats, and vegetables. This not only supports your macros but it will also boost your nutrient density, which is vital for recovery, hormone function, and overall health.

Final Thought

Macro tracking doesn’t have to be overwhelming. By taking the time to set personalized macro goals and learning the macro profiles of common foods, you empower yourself to eat with purpose—fueling your workouts, accelerating your progress, and staying consistent for long-term success.

Jefit: Your Ultimate Strength Training Companion

If you’re committed to building muscle, gaining strength, and tracking your progress effectively in 2025, the Jefit strength training app is the essential tool to help you crush your fitness goals. With over 20 million downloads and 12+ million active users, Jefit ranks among the best strength training apps available today. Named the Best Fitness App of 2024 and featured in Men’s Health, PC Magazine, and USA TODAY, Jefit combines expert-built workout programs, advanced gym performance tracking, and a supportive community to help you stay accountable and motivated. Whether you’re looking to follow a scientifically-backed muscle-building plan, monitor your lifting progress, or optimize your training intensity, Jefit gives you everything you need — all in one place.


References

  • Helms, E. R., Aragon, A. A., & Fitschen, P. J. (2014). Evidence-based recommendations for natural bodybuilding contest preparation: nutrition and supplementation. Journal of the International Society of Sports Nutrition, 11(1), 20.
  • Jäger, R., et al. (2017). International Society of Sports Nutrition Position Stand: Protein and Exercise. Journal of the International Society of Sports Nutrition, 14(1), 20.
Michael Wood, CSCS
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Set Goals and Know Your Macros, 2025-08-08 12:58:00


One of the most popular excuses that people give for not devoting time to fitness is that they don’t have the time to devote. That may draw sympathy from some people, but Sean Hannity is not one of them.

Hannity, who hosts both a radio and television show five days a week, is one of the busiest media personalities in the business today. Yet, he commits to training and working out at an MMA dojo regularly, and he feels it plays a big role in him thriving professionally and personally.

“For the last 12 years, I have been doing it four days a week. Every day, I do a minimum of 150 sit-ups and 150 pushups.”

courtesy of FOX News.

Work Ethic Is In His Genes

Even back when he was a kid growing up in Franklin Square with his parents and three sisters, Hannity was always grinding and working hard to earn money and achieve newer and higher levels of success. So, working hard was never the issue for him.

Hannity’s drive and work ethic was developed throughout his childhood and well into his early years behind the microphone, but a part of the credit can also go to his family. His father lost his mother at a young age and was shuffled to different family members while his dad worked to provide.

A child of the Depression, Hannity’s dad grew up working multiple paper routes and other jobs to help contribute. Like most men of the Greatest Generation did at that time, he joined the military during World War II and was stationed in the Pacific. Hannity’s father never spoke much about his military experience.

“It was just something he was never going to talk about,” Hannity recalled. He does have his father’s Navy knife, which he treasures to this day.

His father went on to work as a family court probation officer and waited tables on the weekends. His mother was a prison guard at the Nassau County Jail and often worked double shifts. Both worked in careers that served the public and committed many hours to provide for their four children.

“They both worked really, really hard.”

That work ethic and ability to carry on was passed down to young Sean, who developed an entrepreneurial mindset at an early age. Hannity said it also made him fiercely independent. He started his own paper route at 8 years old, which afforded him a way to go to the local deli or pizza place to buy something to eat when he wanted.

“Not the best diet in those days,” he joked. When he wasn’t working, he was staying active playing whatever sports he had a chance to play and riding his bicycle. The two he was best at was baseball and hockey.

“Ice hockey, street hockey, roller hockey, we played them all.”

Sean Hannity punching Sylvester Stallon
courtesy of FOX News.

Sean Hannity’s Rise To Stardom

As Hannity grew up, he found other jobs and kept working to support himself. He recalled working at a restaurant as a dishwasher as a teenager and randomly being assigned to go behind the grill after a cook quit. Despite having no experience, his manager taught him how to prepare all the meals within a week.

“I learned how to cook a lot of great food such as fettucine alfredo, shrimp scampi, steaks. I loved it and still love cooking to this day.”

Once Hannity grew up, he moved to Rhode Island and began painting houses. That was until he fell off a roof in winter and broke his arm. A friend got him another job while he was trying to rehab his arm because he had no insurance. Eventually, he did recover and moved to California.

From there, he found his way behind a microphone and started laying the foundation for a career in radio. That foundation began at UC Santa Barbara in 1989. His career would take to other places like Huntsville, AL, and eventually Atlanta, GA.

“From that point on, my life was over. There was nothing else I wanted to do.”

He was also getting opportunities to contribute to television shows on networks like CNN and CNBC. Hannity developed a relationship with Newt Gingrich, who went on to become Speaker of the House. Hannity managed to secure a one-hour interview with Gingrich and pitched it to Roger Ailes. Ailes was impressed with Hannity’s work and offered a chance to come work at FOX in October 1996.

“That was it. I started working for FOX when they started and have been there since.”

A Commitment to Being Active

Hannity’s radio show is syndicated to over 760 stations in America, and his show on FOX News Channel is still one of the pillars of the network. Even though he has been experiencing great success in his career, his health may have been suffering from it. It hit home for him when he was at a doctor appointment and was told point blank that he had to start working out.

“I told him I didn’t have time to work out. He said, ‘I don’t care. Make time. Get up out of bed every day and work out.’”

Hannity’s doctor invited him to try mixed martial arts training at the dojo he went to, and he was immediately hooked. Since then, he has also added lifting to his regimen, and he does boxing training and biking multiple times a week as well.

“I found functional training to be very beneficial,” he stated, which includes situational street fighting, including working with sticks, blades, and firearms. He does not call himself a martial artist, but he does feel the training has benefited him.

“It includes a variety of multiple arts, and it is eclectic in that way. It helps me stay interested.”

His diet is also a far cry from the sandwiches and pizza he had in his younger years as well. Hannity now follows a more keto-friendly diet.

“I mostly eat meat, fish, and eggs, but not too much fish. I still like to cook my own food too.”

Hannity’s doctor’s mandate to make the time turned out to be a gift to him, and he feels that his personal commitment to himself makes him better prepared for his commitments to his media partners, viewers, and listeners. He has dived deeper into wellness by interviewing experts on his podcast such as Jillian Michaels, Tony Robbins, and others. The more he hears, the more intrigued he gets.

“I get more energy when I work out than when I don’t. I do it four days a week but will likely go up to five now.”

If someone as busy as Hannity is has found a way to incorporate fitness and wellness into his life on a regular basis, then obviously lack of time is not an excuse he buys, and he hopes to serve as an example that everyone can find a way to make the important commitment to bettering themselves.

“Stop making the excuses. You just have to make yourself do it, and you will feel a sense of accomplishment that I can’t even describe.”

For more on Hannity, go to his website. Hannity airs weekdays on Fox News Channel at 9 PM Eastern time.

M&F Military Editor Rob Wilkins contributed to this article.



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Sean Hannity’s Focus on Fitness Has Become a Top Priority, 2025-08-08 10:29:00

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